An oral history of the epic collision between journalism and digital technology, 1980 to the present

A project of the Shorenstein Center on Media, Politics and Public Policy

Chapter 13
The Advertising Rollercoaster

Advertising budgets fluctuated wildly in the movement of from traditional outlets to the web, but the net effect was to swap dollars for dimes — a shift for which the industry has yet to find a financially satisfactory answer.

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