An oral history of the epic collision between journalism and digital technology, 1980 to the present

A project of the Shorenstein Center on Media, Politics and Public Policy

An oral history of the epic collision between journalism and digital technology, from 1980 to the present

How Advertising Models Changed

Volume 1:
CEOs, Coders, News Execs, Disrupters

The Facebook account, right, and obviously, to search, which is a highly measurable, highly effective form of advertising. In the case of the Wall Street Journal, I remember comparing the spending by IBM in the Wall Street Journal, which went from tens of millions of dollars in just the Wall Street Journal to well under 10 million dollars for all print advertising.
The consumption of news, the gathering of news, and the packaging of news, there’s a lot of leverage there. Unlike television and print, both of those are limited by either space or time. TV, there are only 24 hours in a day. That’s all you can pack into a network no matter what.
Twitter was built from the ground up as a mobile first product in a mobile first platform, they work well there. Because a tweet is 140 characters, it works really well on the screen.

Explore more topics Vol. 1 

Aha! Moments

Volume 2:
Tech Journalists

What costs a dollar cost a nickel in four years! This is a different kind of economic phenomenon than we’ve ever seen. Journalism beat that much basic economics into me that I understood and thought there’s something that’s going to happen here.
Brent Schlender
It turns out that what I’ve learned by being a tech journalist is I have no idea what’s going to be big.
Julia Angwin
You thought, “This is it.” We had literally seen the world change before our eyes. I do remember thinking, “This is the moment where everything changes.”.
Emily Bell

Explore more topics Vol. 2 

The Big Picture

For most of the 20th century, any list of America’s wealthiest families would include quite a few publishers generally considered to be in the “news business”: the Hearsts, the Pulitzers, the Sulzbergers, the Grahams, the Chandlers, the Coxes, the Knights, the Ridders, the Luces, the Bancrofts — a tribute to the fabulous business model that once delivered the country its news. While many of those families remain wealthy today, their historic core businesses are in steep decline (or worse), and their position at the top of the wealth builders has long since been eclipsed by people with other names: Gates, Page and Brin and Schmidt, Zuckerberg, Bezos, Case, and Jobs — builders of digital platforms that, while not specifically targeted at the “news business,” have nonetheless severely disrupted it.

Keep reading Vol 1. 

The Tech Journalists

A transformative wave washed over the world economy this past quarter-century and technology journalists were its chroniclers and front-row witnesses. Many, among the twenty interviewed, say a catastrophic disruption of the news business was to be expected. But they feel their warnings went largely unheard within their workplaces, a contributing factor to the industry’s late and ineffectual counter-efforts. In contrast to pessimism about the future financial underpinnings of their business, they’re optimistic about the outlook for journalism as new tools, audiences and approaches emerge and evolve.

Keep reading Vol 2. 

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Volume
Vol 1: CEOs, Coders, News Execs, Disrupters
Vol 2: Tech Journalists

Four veterans of digital journalism and media — John Huey, Martin Nisenholtz, Paul Sagan, and later John Geddes — interviewed dozens of people who played important roles in the intersection of media and technology — from CEOs to coders, journalists to disruptors.

Riptide is the result: more than 50 hours of video interviews and two narrative essays that trace the evolution of digital news from early experiments to today. It’s what really happened to the news business.

Read Vol. 1  
See interviews