An oral history of the epic collision between journalism and digital technology, 1980 to the present

A project of the Shorenstein Center on Media, Politics and Public Policy

An oral history of the epic collision between journalism and digital technology, from 1980 to the present

How Advertising Models Changed

Volume 1:
CEOs, Coders, News Execs, Disrupters

betsy-morgan
We’ve seen a lot of sites out to build an audience, and maybe get revenue or not. Maybe get sold. But not really sort of care about building a brand.
Betsy Morgan
gordon-crovitz
I think though that we’re in sort of a middle period where there are many, many news brands that do have incremental revenue streams that they can bring in to help with that transition away from somewhat reliance on advertising revenue.
Gordon Crovitz
david-graves
If you could eliminate the entire news cost, newspapers would have been much more profitable on their classifieds and their display ads.
David Graves

Explore more topics Vol. 1 

The Future of Journalism

Volume 2:
Tech Journalists

hedshot Elmer-Dewitt
The guys who grow up now, they’re not going to…..you know what’s funny? It may be that what they aspire to when the start their blogs is “I hope I get hired by Fortune magazine and they put me on their medical plan.”.
Philip Elmer-Dewitt
Hedshot Dyson
Some time ago, we realized the readers need to be skeptical about advertising. Now, first they need to be skeptical about whether what they’re reading is advertising. They also need to be skeptical about where the stuff they’re reading comes from.
Esther Dyson
Hedshot Gillmor
I’m not nearly smart enough to put a time on it but I see a different kind of equilibrium arriving. This is my hope and I’ll tell you what worries me, that we could end up with the wrong kind of equilibrium.
Dan Gillmor

Explore more topics Vol. 2 

The Big Picture

For most of the 20th century, any list of America’s wealthiest families would include quite a few publishers generally considered to be in the “news business”: the Hearsts, the Pulitzers, the Sulzbergers, the Grahams, the Chandlers, the Coxes, the Knights, the Ridders, the Luces, the Bancrofts — a tribute to the fabulous business model that once delivered the country its news. While many of those families remain wealthy today, their historic core businesses are in steep decline (or worse), and their position at the top of the wealth builders has long since been eclipsed by people with other names: Gates, Page and Brin and Schmidt, Zuckerberg, Bezos, Case, and Jobs — builders of digital platforms that, while not specifically targeted at the “news business,” have nonetheless severely disrupted it.

Keep reading Vol 1. 

The Tech Journalists

A transformative wave washed over the world economy this past quarter-century and technology journalists were its chroniclers and front-row witnesses. Many, among the twenty interviewed, say a catastrophic disruption of the news business was to be expected. But they feel their warnings went largely unheard within their workplaces, a contributing factor to the industry’s late and ineffectual counter-efforts. In contrast to pessimism about the future financial underpinnings of their business, they’re optimistic about the outlook for journalism as new tools, audiences and approaches emerge and evolve.

Keep reading Vol 2. 

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Volume
Vol 1: CEOs, Coders, News Execs, Disrupters
Vol 2: Tech Journalists
andrew-sullivan
Hedshot Quittner
bob-november
Hedshot Richards
richard-gingras
Hedshot Angwin
eric-schmidt
michael-sippey
POLITICO Executive Editor Jim VandeHei. John Shinkle/Politico
Hedshot Pogue
Mike-Perlis1
scott-woelfel
doc-searls
julius-genachowski
steve-newhouse
art-kern
chloe-sladden
P1260656
interview_still
ken-richieri
hedshot Meeks
lewis-dvorkin
Hedshot Bray
dick-costolo
chris-cox
chris-schroeder
Hedshot Levy
Hedshot Gillmor
tim-berners-lee
marty-baron
matt-mullenweg
hedshot Elmer-Dewitt
nick-negroponte
Hedshot Dvorak
Larry Kramer
david-bradley
Update Bell Headshot
harry-motro
walter-isaacson
8255KR01
dave-winer
will-hearst
donald-graham
mike-moritz
michael-kinsley
krishna-bharat
gerald-levin
john-battelle
Hedshot Swisher
scott-kurnit
john-harris
Justin Smith
Hedshot Dyson
Hedshot Fallows
alan-spoon
merrill-brown
Update Branscum Hedshot
Hedshot Mossberg
ted-leonsis
david-graves
martin-nisenholtz
gordon-crovitz
arthur-sulzberger
roger-fidler
steve-case
caroline-little
betsy-morgan
Hedshot Markoff
jeff-jarvis
Hedshot Michelle Quinn
om-malik
jonah-peretti
rob-grimshaw
nick-denton
henry-blodget
Hedshot Schlender
tim-armstrong
clay-christensen
arianna-huffington
Will India Meet Global Expectations?:
Hedshot Caruso

Four veterans of digital journalism and media — John Huey, Martin Nisenholtz, Paul Sagan, and later John Geddes — interviewed dozens of people who played important roles in the intersection of media and technology — from CEOs to coders, journalists to disruptors.

Riptide is the result: more than 50 hours of video interviews and two narrative essays that trace the evolution of digital news from early experiments to today. It’s what really happened to the news business.

Read Vol. 1  
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